40+ Brand Teams trust us to Drive Growth that
Actually Moves The Needle
10+ Years of Combined Expertise,
Backed by Meta, Google and Shopify
Scaling Revenue isn’t Rocket Science.
It’s a System
And We’ve Done It In Under 3 Months
De-Risking Growth &
Guaranteeing Results
Too many agencies promise, but we prefer proof. We’re here to end the “we tried an agency, didn’t work” story. That’s why we offer performance-linked models. If we don’t move your revenue numbers, we don’t take a rupee.
Not Just Ads. We Engineer Outcomes
We don’t throw media budgets at vanity metrics. Our strategies are designed to directly influence your P&L - not just impressions. Whether it's doubling ROAS, cutting CAC in half, or generating qualified leads at scale, every campaign is tracked, optimised, and tied to what matters: business results.
The 4-Part System Behind Predictable,
Scalable Brand Growth
1
Clarifying Your Value & Messaging
Before scaling, we refine. We dig deep into what makes your brand stick and turn that into messaging that hooks attention and drives conversions.
2
Building the Right Infrastructure
We set up the backend systems, data pipelines, attribution models and creative testing processes so scaling isn’t a gamble but a formula.
3
Launching & Scaling Profitably
We launch media with ROAS in mind, not just reach. Through granular targeting, creative science and sharp optimization, we unlock scalable growth.
4
Full Ownership & Strategic Control
We don’t just hand you reports. We empower you with dashboards, insights and control to scale or pause based on business realities. Every rupee is accounted for.
How we fix it
1. Our systems are built for profitable scaling - not vanity reach. We know when and where to scale, not just how.
2. We reverse-engineer creative formats from past conversions. No guesswork, only proven playbooks.
3. We don't test randomly. We test what matters - and we test with volume, velocity, and intent.
We Don’t Do Vanity Metrics. Only Real Revenue.
Case Study
EdTech – Global B2C & B2B Learning Solutions
₹50L–₹75L/month budget → ROAS 3.65x, Lead Quality ↑ from 12% to 45%, Conversions ↑ from 0.77% to 2.86%
Work Brief:
The client, an education technology provider, aimed to acquire high-quality leads and paying customers across India, the USA, and the UK, both in B2C and B2B segments. With an average product value of ₹1L, they needed a sharp full-funnel marketing strategy across multiple digital platforms.
Our role was to build and optimize custom campaigns for every platform—Meta, Google (Search, PMax, Demand Gen), LinkedIn, Quora, Reddit, Bing—while aligning messaging with regional and audience-specific behavior. Within weeks, lead quality jumped from 12% to 45%. Conversion rates leaped from 0.77% to 2.86%. Most importantly, a ROAS of 3.65x was achieved through precise targeting, cross-team collaboration, and constant data iteration.
Case Study
Real Estate – Premium Residential Properties
₹3–4 Cr/month budget → Meta: Quality Leads ↑ from 10.73% to 17.13%, Google: ↑ from 12.76% to 15.44%
Work Brief:
This real estate brand deals in premium homes priced between ₹3–5 Cr. Our mission was to generate serious buyer leads, not just passive interest.
Through full-funnel campaigns on Meta and Google, we redefined the brand’s media mix with intent-first messaging and segmented targeting. Meta lead quality went from 10.73% to 17.13%. Google campaigns scaled even better, improving lead quality from 12.76% to 15.44%. Across the board, our execution reduced acquisition inefficiencies and created a sustainable pipeline of high-intent buyers.
Case Study
Financial Services – Demat Account & Investment Platforms
₹3–3.5 Cr/month budget → CPS down by up to 75%, Sales ↑ by 3x using just 20% of spend
Work Brief:
We worked with India’s leading stockbroking and investment apps to drive mass-scale Demat account openings and app-based engagement. With a historically high cost per sale (₹10,000–₹16,000), the client needed a drastic shift in efficiency.
We rolled out a platform-specific strategy across Meta and Google—hyper-targeting audiences, optimizing creatives, and simplifying user journeys. The results were staggering. CPS fell from ₹10,000 to ₹2,500 in app campaigns and from ₹16,000 to ₹4,500 on Meta. With only 20% of the previous budget, we tripled sales, proving performance isn’t just about spend, but sharp execution.
Case Study
Sports & Fitness – MMA Training & Programs
UD $4.5M–$5.5M spend → AUD $7M–$8.5M revenue, 50% profit growth YoY
Work Brief:
A leading MMA brand engaged us to build their global digital growth engine. Their goals: grow memberships, sell online programs, and dominate their niche with a performance-driven brand voice.
Our full-funnel strategy blended paid, organic, and retention channels. Google, Meta, Quora, and DV360 drove paid visibility. SEO, email, and content drove loyalty. 20–25% of sales came from organic traffic. Direct traffic accounted for 10–15%. The result? 150 Index growth and seamless synergy across all channels—earning them not just short-term revenue, but long-term authority.
Case Study
D2C – Consumer Products
ROAS from 2.0 → 4.25 in 3 months → 6.28 with creative revamp
Work Brief:
This D2C brand wanted scalable, profitable growth. They had consistent ad spend but lacked efficiency, stuck at a ROAS of 2.0.
We split the project into two sprints. Phase 1: Performance optimization—better targeting, feed clean-up, performance dashboards, and real-time budget mapping. Result: ROAS hit 4.25 in 3 months. Phase 2: Creative-led growth—story-driven UGC videos, offer-led content, rapid A/B testing, and freshness cycles. With this, we hit 6.28 ROAS. What began as a performance revamp ended in a brand-led transformation that scaled profitably.
Great Results. Even Better Experience
Because smooth processes make scaling stress-free
We Drive Accountability In Growth
Our teams don’t just run ads. We challenge founders and CMOs to think bigger and support them with actionable plans to execute that vision.
Strategic Business Thinking
We translate data into insight, and insight into business moves. If it doesn’t impact revenue, we don’t waste time on it.
Communication You Can Rely On
Fast responses. Clear timelines. No silos. You’ll never be left wondering what’s happening. We bring proactive clarity to every touchpoint.
Why Us?
Why High-Growth Brands
Choose Us
Deep eCommerce DNA
We’ve built and scaled our own D2C brands so we get what it means to chase targets, manage ROAS and make tough calls fast.
Growth At Every Stage
Whether you're post-product-market-fit or pre-Series A, we’ve scaled brands at every level from ₹1L/month to ₹1Cr/month and beyond.
Cross-Industry Best Practices
From beauty to tech, F&B to fashion, we don’t guess. We bring tested plays from other industries to give your brand an unfair edge.
We Test On Ourselves First
Our creative frameworks and growth tactics are first run on our own internal brands so we only bring you what already works.
Real Brands. Real Impact.
Real Testimonials
Partnering with Melange was a game-changer! Their marketing and social media strategy helped us achieve 1.3 Crores in revenue for MakeMyTrip Holidays. The team's dedication and creativity made all the difference!
In three months, our traffic tripled, and subscriptions doubled, thanks to their strategy and performance marketing. Their social media and web expertise felt like an extension of our team.
Their data-driven campaigns helped us exceed INR 3 Crores in sales. From strategy to web development and engaging content, they truly made a difference. We felt supported throughout, and their creativity brought our vision to life!
Their expert social media tactics, stunning product photography, and seamless website development perfectly captured our vision. We felt like a priority every step of the way!
Frequently Asked Questions
At Melange Digital, we consistently deliver measurable ROI, averaging 4.8X Return on Ad Spend (ROAS) across our client portfolio. We focus on reducing your customer acquisition costs, increasing lifetime value, and driving sustainable revenue growth through data-driven campaigns.